6 Top Benefits of Using Google Analytics (Even if You’re a First-time Website Owner)Gary Williams
Incoming traffic, best and least performing pages on your website, bounce rates, search engine rankings, the list is endless.
These are some of the statistics any website owner must have at their fingertips in order to launch or adjust their marketing campaign. The big question is:
How can you track such data to the detail?
And the answer is…
Through Google Analytics.
If you’re a website owner, chances are you already use this magnificent tool to analyze data on your website. If you’re just starting out, GA is a free tool which you can use to analyze how visitors interact with your website.
With such data, you can formulate winning marketing campaigns by tracking keyword performance. In short, Google Analytics will open a portal to a world of useful data you didn’t know existed.
Still not convinced about using GA? Here are 6 more reasons why Google Analytics should your number one website analytics tool.
1. Analyze Website Traffic
Website traffic is instrumental in the growth of your business. More traffic means the higher the chances of converting prospects into sales. However, it’s vital to know the source of your traffic in order to focus your marketing efforts in areas that bring in the most traffic.
Google analytics offers such functionalities including knowing the exact number of visitors you get per month and from which areas. For example, referral links, organic searches or from paid advertisements on multiple search engines.
Even better, you can analyze the traffic on each page of the website. For instance, how many visitors access your website using a mobile phone, desktop or tablet, which pages receive the highest number of visitors.
Such information can be used to optimize pages which receive low traffic in order to gain more audience. Landing pages allow your website to generate more leads and sales. You can analyze traffic flow on this page to identify whether it performs as expected or even optimize it for maximum sales.
2. Analyze Bounce Rates
Have you ever visited a website unintentionally? Or worse yet, visited a website with the hope of finding valuable information regarding a problem you have only to find irrelevant information? chances are you left angry because you wasted time clicking on the link. That act of leaving a website only after visiting one page is what is referred to as a bounce.
According to Hubspot, 55% of visitors spend less than 15 seconds on your website. This means you have less than 15 seconds to capture the attention of your visitors, otherwise, you’ll face sky-high bounce rates.
If this is the case, then Google Analytics will be a handy tool because you’ll be able to understand the reason behind the huge bounce rate. Is it due to misleading keywords or irrelevant content on the website? With this, you can improve customer satisfaction.
3. Understand Traffic Origin
Apart from the general website traffic information, Google Analytics also provides information on traffic origin. Understanding traffic origin is vital in designing marketing campaigns and setting goals (we’ll discuss this further in the article) for specific locations.
Furthermore, you can spot opportunities in emerging markets which you can take advantage of, thus growing your business in the process.
4. Know Your Search Engine Rankings
Understanding SEO basics can help you pick the right keywords for your website content, optimize your website and rank higher in search engines.
However, there’s always another step on the ladder. Search engine ranking is not necessarily a destination, but a journey. Therefore, constant optimization is key to remaining at the top of SERPs. If you rank on page two, you can move to page one. If you rank number 3 on page one you can move to number 1.
How do you do that?
Through the use of Google Analytics. With this tool, you can know the amount of traffic a certain keyword drives to the website.
In turn, you can optimize the keyword for maximum interaction or even research other keywords according to visitor searches and rank number one. Remember, the higher the ranking on search engine result pages, the higher the chances of driving more traffic to your website.
5. Setting Your Goals
Consider goals as mile markers on a highway. Without these markers, there’s no chance of knowing how far you are from your destination or if you passed it already.
Campaign goals are useful when setting up your marketing campaigns despite many GA users ignoring them. By setting your goals, you’ll know the resources needed to achieve them and the strategy to use in order to achieve them.
On the other hand, if you don’t set goals before kicking off your campaign, you won’t know if you met your target because Google won’t display information related to the goals. What’s more, you can use this information to budget for the goal.
6. Analyze Historical Data
Marketing is one of the main reasons why businesses use Google Analytics. Since trends in this space change as time goes by, it’s important to analyze historical data in order to understand paradigm shifts in the market.
Google Analytics allows you to generate statistics over a set period of time such as a month, week or even a daily basis. Such statistics include searches, revenue tracking, outbound links, email reports and mobile statistics.
With these powerful statistics at your disposal, you can review historical data and formulate winning strategies by using effective marketing campaign methods.
Over to You
It doesn’t matter what type of business you run, Google Analytics is the best tool when it comes to website analysis. With the benefits outlined in this article, such as knowing your search engine rankings, understanding traffic flow and its sources among others, it’ll be impossible to ignore such useful information.
Do whatever it takes to understand how this tool works. Research article on GA or take online courses because staring at the graphs won’t help you edge your closest competitor. Learning how to use Google Analytics, on the other hand, will help you gain more leads and sales.